Thursday, April 17, 2014

The First Atomic Clock Doll

Earlier this month, the National Institute of Standards Technology (NIST) in the United States introduced the NIST-F2, an atomic clock that has the ability to lose only one second every 300 million years. This is one of the most accurate built by the man. However, these applications are only intended for labs or military purposes and the average citizen does not have the ability to access these advances, until now.

The First Atomic Clock Doll

Watchmaker Bathys Hawaii introduced the Cesium 133, the first atomic wristwatch in the world, with the quality to be delayed one second every thousand years.

The project had already been revealed in September 2013, but only now was arranged on the site so that interested users could finance it.

Although its appearance is far from the aesthetics of a conventional clock, its creator claims that there are some stakeholders. Your cost is $6000 (about 3 million 300 thousand pesos) and only 10 units will be manufactured.

PlayStation 4 (PS4) Sold 7 Million Units Worldwide

The Japanese company Sony has announced that they have sold through more than 7.0 million units*1 globally as of April 6, 2014 (JST), demonstrating the rapid growth of the PS4 platform.

Unlike Microsoft console that still has no official presence in Chile, PS4 arrived in the country just two weeks after its release in the U.S., and several other world markets.

As for games, the company said that both physical and digital formats have sold 20.5 million units, 4.9 million items shared by Twitch and streaming via Ustream and 135 million applications "button Share "one of the most innovative features of the device.

4,300 million humans without internet

Measuring the population and the number of internet users in the world is not an easy task due to the multiple sources and contradiction in numbers. But the conservative numbers do not lie. The world population was 7.200 million in 2013 (according to the UN) and only 2.900 million internet users (according to the International Telecommunication Union).

4,300 million humans without internet

Only 39% of the world population has access to internet and the rest is left out of the information revolution growing the digital divide that will give more opportunities to have access to the network and close the doors to digital illiterate.

In Latin America the picture is not much different. An estimated 41% of the population uses the internet which leaves nearly 350 million people without access to the network.

But who is responsible for keeping the network to the people? If the internet were a universal law as water or electricity, governments would be responsible for taking them to all corners of its territory. The marketing would be another story.

However, as it is not a right everywhere, then it is not a high priority in the agendas of the authorities.

The other options are private companies either through fixed telephone, optical fiber or cellular network. The problem is that without access to internet sites tend to be remote and economically disadvantaged. Companies, being private, seek financial benefit and gain in these areas is a word not known.

So who will defend us?

By default or disinterest, governments and telecommunications companies you are opening the gap to data companies. Internet giants like Facebook and Google are initiating a race to take the word connections where internet does not exist in the dictionary.
Facebook is working with companies to use old network radio antennas in order to adapt them to receive data. In return for your investment expected to access the world's largest social network is included in the basic packages of user login or prepaid cards.

Google just announced that studies using gifts flying over areas without connection to the internet reaches them. Facebook is also investing in EEE.

Beyond the statements of both companies, altruism is not his only motivation.
Both Google and Facebook are companies that sell data. They know what your interests are, you’re browsing habits, which consume information, and how old are you and what country you come from.

Together reach almost all internet users, but do not have access to precious data from 4,300 million human beings on this planet.

Now they want to follow the same model that has been implemented on the web: provide internet access to change your information.

No doubt that both companies know there is a huge gap in the market and, if governments do not fill it, they are willing to do and increase profits along the way.

3 apps that will change the way you do marketing

3 apps that will change the way you do marketing

There’s always more to do than time to do it these days. Discovering new tools and apps are one of the latest innovations in the world of digital marketing. That’s why I love finding new tools and apps that help people get it all done.

These are the 3 apps that currently have more impact due to its ability to change the way that content reaches consumers.

1 - Blippar

Blippar is perhaps the most spectacular today, specifically dedicated to providing a new type of advertising. The app has a huge ad come to life through the app for Android, iOS, BlackBerry or Windows Phone.

Once you recognize a 'blippeable' image, the consumer chooses the items you want to display to complement the experience.

Download Blippar Android App here
Download Blippar on the App Store on iTunes here

2 - Amazon Flow

Built in Amazon for iOS , empowers the consumer at the point of sale to help identify products for packaging, cover, logos, or other visual arts features.

Thus, consumers can more easily compare products from different stores, find best deals and forcing retail stores and brands to look for new ways to convince them.

Download Amazon flow android app here
Download Amazon flow on the App Store on iTunes here

3 - Vuforia


This is not exactly an app, but rather an augmented reality platform that feeds almost 180 applications ranging from advertising to video games.

This technology is used to create applications that integrate campaigns that seek to bridge the gap between the engagement and buying, brand recognition and consumer action.

These are just a few examples of a trend that is likely to become more popular in the future. The ability to captivate consumers and give them more content associated with a brand, are just the beginning.

Wednesday, April 16, 2014

2 essential elements in any Twitter strategy

2 essential elements in any Twitter strategy

A strategy is a set of actions that are planned so as to contribute to achieving a goal or objective that we have previously determined.

Twitter strategy can be as complex or as simple as you decide, but there are two key essential elements that any strategy must have:

Related Content:

Twitter strategy

1. Communication

Communication with your followers is one of the best ways you can gain exposure and attention, these 2 elements are very important when one is trying to position your brand professionally.

When we talk about communication, we are talking that there is an interaction with members of our community and other users, otherwise you're just publishing information and that it takes no communication.

Post your content and respond to other users in twitter is a very important part of any strategy.

2. Active Listening

Active listening that is what other users of publications say is another key element in the strategy.

Listening not only check what is said, but we can also take advantage of new keywords that move with these publications and be able to leverage on new posts.

The best example of active listening should be accounts and customer support on Twitter. The purpose of these accounts is the publication of material of the brand, if they are not getting all the questions and concerns that customers have.

It is important that while listening, if there are questions or comments, be answered within convenient time, let go long can also be detrimental.

A good Twitter strategy should contain a mixture of communication and listening, caring two elements that can almost ensure a successful strategy in twitter.

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Tuesday, April 15, 2014

How hard is to find wireless networks?

I get this question very often. My friends are often traveling through airports or such other means of mass transit and need to jump to a network connected to the Internet to send a message or check email or something. And it never fails that the only network that my friends have access to a network of pay-per-use.

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How hard is to find wireless networks?

How hard is to find wireless networks

These wireless networks pay-per-use often charge good money for bad service. Not particularly the best business model in the world; But they believe they have a monopoly on Internet access within the train station or airport, so you have to pay for poor service, use it and shut up.

Well I have good news, there are often hidden wireless networks that can be used to send this email, IM, or register on the private network. And I'll show you how to find those hidden wireless networks in the following paragraph.

Free Internet connection can no longer hide from you. Put on your detective hat and take that corncob pipe. Let’s go on a journey to find that networks with accessible wireless signals.

Many of my friends are not magician’s network; I happen to be very good at finding and configuring wireless networks. However, my friends cannot take in your back pocket while traveling; So I give the following advice: I have become a master at finding and accessing the wireless setup. Networks can be difficult things for non-tech inclined people. Wireless networks can be found with many different tools.

One such tool is a laptop; today and laptops seem to be out-of-fashion, so it will probably do more looking for a wireless network using some type of mobile detector, tablet or Smartphone. Detectors that I show in my blog makes an easy way to find those hidden signals if desired.

Wireless networks typically appear in the Network and Sharing center laptop, mobile devices, more will show available networks in a way detectors show the signal level, protection or not and in most cases the best media. The ways to finally find a network to connect vary by the tool and the operating system.


In the end; the easiest way to locate an open network is to use the right tool for the device you want to connect to. A laptop will require a NIC card Wi-Fi on, a mobile device is self-screen and my detectors automatically read and display data from networks in range. No longer can you hide the Internet while traveling. And you no longer have to pay high prices for bad service. Use a wireless sensor network and surf the net with free someone else.

10 tips for choosing the best twitter titles

10 tips for choosing the best twitter titles

Getting more followers on Twitter is one of the goals for both brands, and professionals in social media. The more followers mean the more audience for your content.

But, how to attract more users? We all know that the content is king, but how do you choose the best twitter titles?

Here’re the 10 tips for choosing the best twitter titles.

1. Use lists, yes people love lists.

A message on Twitter that involves a list takes the reader to follow them, knowing that by clicking on the link does not take you long to read.

Example: "The 5 best tools for Twitter"

2. Promise something.

Catch users with a promise and will keep your attention before making click on the link.

Example: " 30 minutes of daily exercise is good for health."

3. Ask and you shall receive.

It poses a question most likely to attract participation.

Example: "What do you think of buying followers on twitter?"

4. Called to action.

Inform your followers to click on a link and go to.

Example: "New to twitter, free webinar how it works, is Bond ..."

5. Direct message.

People are more likely to click any link, if they feel it is important for them.

Example: "Tired of looking for work, click on the link ...".

6. Messages with intrigue.

When you capture the reader's attention with a sentence, this is more likely to engage with your content.

Example: "Social media is for everyone? .. "

7. Important news or events.

Example: "Apple launched its iPhone 6 ...".

8. Use of the word "infographics".

Infographic share on Twitter get 832% more retweets images and articles.

Example: "# Infographics of the behavior of Social Media in 2013"

9. Referencing someone popular or famous.

You know someone popular or high profile relationships fail and mention it in your posts.

Example: "Monitoring Tools, @ Celebrities tells us the best ....."

10. How To.

Titles tweets with tips, tricks, and more.

Example: "iPhone; As we increase your battery life?, As we say here ... "

Any other important point we can add to the list?

Tell me your experiences.

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