When started, most entrepreneurs think of countless details and leave at the end one of the most important aspects: choose the name of the company or brand. The sad reality is that sometimes you have a good name can be the difference between pushing a business to success or lead to failure.
Names are powerful. The words are very important even in tech business name ideas. If you choose either the name of your brand and have a good branding.
Here are seven points to keep in mind when determining your name:
1. The name should sound good out loud
A good option is to use compound names starting with the same letter (eg Coca -Cola). Be sure to say it out loud many times. Avoid any kind of vices of language as the cacophony ( repetition of sounds ), confusion or difficulty pronouncing. Think that if you succeed, your brand will be mentioned on the radio, television or conversations between people.
2. Use a name that has meaning and provide a benefit
Try it to say your name, they know immediately what the tech business name ideas is and what is the direct benefit offered to consumers. This should not be very generic or include too many twists or industries.
3. Avoid syndrome
The Internet and social networks is common for names to skip letters or words as if they were dyslexic (like Flickr ). This does not work in real life. People would like to know how to pronounce the words without having to investigate before. You must make it easier for your potential customers you are in any media and recommend you among their acquaintances.
4. Do not use initials
Although there are brands such as IBM , HSBC and 3M have managed to position their names acronym based in reality they are unattractive and difficult to remember. While you start with a small business and do not have an international trust only interesting names for your audience.
Again : do not use generic names that mean nothing to those who hear it first. In your name you must make reference to something related to your tech business name ideas, your industry or to the products and services it offers.
6. Make sure that you register
If you plan to build a big brand in the long term, you should investigate whether there is already on the market or if it looks a lot like some of your competition or known companies. To register your name and your brand must do in the IMPI.
7. Try it in Google AdWords
This Google tool lets you find similar phrases, the keywords of your turn and how many local and global searches are taking certain terms. Some of these searches will help you know if there is a name very similar to what you're considering it has better positioning on the Internet. Doing so also may be the first step towards your future SEO website.
Another tip: Think of words that may eventually be used as verbs or that leave room for the creation of a new language. For example Google, "googling".