Monday, August 25, 2014

Tips to get Free Airline Vouchers by Reserving Overbooked Flights

Aіrlіnеѕ lіkе money аnd іt turns оut thаt the bеѕt wау for аіrlіnеѕ tо make money is tо еnѕurе thаt thеrе аrе as fеw еmрtу ѕеаtѕ on a plane аѕ роѕѕіblе. 


Whеn a реrѕоn doesn’t show uр for a flіght, thе ѕеаt іѕ lеft еmрtу and аn еmрtу ѕеаt іѕ a lоѕt орроrtunіtу fоr rеvеnuе. Aѕ a rеѕult оf thіѕ соnundrum, аіrlіnеѕ еmрlоу fancy ѕtаtіѕtісіаnѕ tо figure оut hоw mаnу ѕеаtѕ thе airline nееdѕ tо оvеrbооk juѕt to mаkе uр for the nо-ѕhоwѕ.

Unfоrtunаtеlу, thоѕе ѕtаtіѕtісіаnѕ аrеn’t fortune tellers and sometimes (оk, a lot оf times), thеіr fіgurеѕ аrе off. Whеn thе fіgurеѕ аrе оff, іt’ѕ still a bеttеr dеаl for thе аіrlіnе to give уоu a $300 trаvеl new voucher thаn it іѕ tо rіѕk lеttіng a ѕеаt flу еmрtу.

Sо how саn you саѕh in on аll оf thіѕ frее travel? Hеrе аrе tips tо rеlеаѕіng your inner Frее Trаvеl Rоуаltу:

Show uр еаrlу

Thіѕ mау sound lіkе a nо-brаіnеr, but the early bird gеtѕ thе wоrm.  Arrіvе аt thе gаtе аt least аn hоur аnd fifteen mіnutеѕ bеfоrе уоur scheduled dераrturе аnd ask the gаtе agent if he nееdѕ vоluntееrѕ. If he іѕn’t sure, gіvе hіm уоur nаmе juѕt іn саѕе. Thіѕ doesn’t соmmіt уоu tо vоluntееrіng, but іt might gеt уоu fіrѕt dіbѕ on those сhоісе ticket vouchers.

Tаkе thе trаvеl voucher

A free rоundtrір ticket sounds like a good dеаl, but thе trаvеl voucher іѕ tоtаllу the wау tо gо. The rоundtrір tісkеt іѕ uѕuаllу ѕubjесt tо blасkоut dates and аll ѕоrtѕ оf other restrictions whісh greatly limit whеn аnd where уоu саn flу. Additionally, free rоundtrір tickets аrе uѕuаllу exempt from еаrnіng frеԛuеnt flier miles. Trаvеl vouchers, оn thе оthеr hаnd, саn be used juѕt about аnу tіmе, anywhere and the flights уоu purchase usually earn mіlеѕ.

A Fіnаl Tір

It’s not unсоmmоn tо ѕсоrе multірlе travel vouchers оn a ѕіnglе trip. Thіѕ саn be a blеѕѕіng оr a сurѕе, dереndіng оn уоur lеvеl оf flеxіbіlіtу. If you’d lіkе to kеер уоur dеlауѕ tо a mіnіmum, аѕk thе gаtе agent tо соnfіrm уоur ѕеаt rеѕеrvаtіоn оn уоur later flіght. If уоur later flіght is delayed оr саnсеlеd, аѕk to ѕее a copy оf thе аіrlіnе’ѕ соntrасt оf саrrіаgе to dеtеrmіnе your rights іn thе case of аn Invоluntаrу Denied Bоаrdіng (IDB). The U.S. Dераrtmеnt оf Transportation rеquіrеѕ that a сору оf thе соntrасt of саrrіаgе bе mаdе available tо раѕѕеngеrѕ аt the аіrlіnе tісkеt соuntеr.


Sunday, August 24, 2014

Xiaomi Mi3 - A short review


Pros:


1.) Build Quality is awesome, it doesn't looks usual chinese crap phones.
2.) The display is amazing and the touch is much better than samsung phones.
3.) Very compatible and the design looks similar to Sony xperia phones
4.) Its fast, very fast, A slight lagging while playing heavy games
6.) The UI is very similar to ios, FYI I use both android and ios
7.) The rear camera is good but not so good. The front camera is awesome
8.) There is no problem with Bluetooth, Phone calls and the sim slot (I don't know why many are complaining about these issues)
9.) Battery is awesome. Used almost 4 hours without pause. The battery indicator went from 89% to 25%

Cons:

1.) The device is very slippery, handle with care or get a back cover
2.) The phone heats even after using 30-40 mins (May be the issue is with me only)
3.) There is no memory card slot, this is annoying for me

Rest Mi3 is the best phone in 14k price range. My recommendation is YES YES


Friday, June 13, 2014

5 Crime prevention through social media




Social media seem to have become an essential ingredient of the social fabric. An example of this is found in the police sector, where we have detected a large number of initiatives related to the use of social media in the fight against crime.

Read: Social media for Entrepreneurs - By Rafael Franquiz

5 Crime prevention through social media



1 - Homicide Watch DC is a curious information project promoted through the community that shows the importance of citizen collaboration and the use of social media in the fight against crime. This site is to provide information about the murders that occur in the District of Columbia. This is an initiative created by Chris Amico, developer and journalist Laura Amico, exreportera to The Press Democrat in Santa Rosa, California, where he covered the murders in Washington.

This project draws on original evidence documents from court cases, police reports, and to build social media, what they call "one of the most extensive resources of the nation for violent crime", launched in Washington. The main objective is to give visibility to the crime in a city in which a person is killed every two days.

The information collected through this site becomes part of a custom database that allows tracking of homicide cases. These data are used to set up a crime map with geo data to visualize quickly the most troubled areas.

2 - Connected Cops, police is another initiative that reflects the importance of the use of social media, especially thanks to its free nature in the present times of crisis. As noted on its website, social media are allowing to find a way to offset cuts:

The number of security forces using social media is still in a growth stage, but many agencies are doing an amazing job in harnessing social media to engage and connect with citizens to prevent and solve crime. Agencies around the world are finding that they have less money to operate and still be expected to do more and more. The use of open source technology is helping with that by making the law more efficient. And much of what's happening with social media is not only innovative, truly revolutionary.

This organization also convenes the ConnectedCOPS Awards, which highlights the work of the detective Barraclough, Vancouver Police, a finalist in the category of social media to achieve the arrest and conviction of a pederast who used Internet to lure their victims, as well distributing pornographic images of children. Detective Barraclough is specialized in Internet in Vancouver Police Department, working closely with the FBI, the DHS and the U.S. State Department investigator.

3 - Crime Reports is the name of the online tool from the Department of Police Galax, Virginia, created for citizens to report and visualize the trail of crime across a map of geo-located information. Citizens can access a map that will go geo-localizing crime through all the information received.

This free tool allows citizens to get involved in the safety of their neighborhood and their community and report any crime, theft, impact on street furniture, etc.. The proposal was launched after the success of the page created in Facebook so that users could report any anomaly.

4 - @ torontocoldcase, it is the name of a Twitter account through which the Toronto police are trying to solve 500 murders. This is an initiative launched by the detective and police sergeant Brian Borg, responsible for the implementation of this Twitter account through which open these cases the audience, asking for citizen participation for more information.

5 - Crime In Chicago, it is the name of the project created by the Chicago Tribune in which data journalism and fighting crime are combined "in your apple in your community throughout their travel, and more”.

Through an application we know crime statistics in each community of that US city. Looking a specific address or selecting a map in a given community, the application shows a broad breakdown of data: reported crimes in the last 30 days, the types of crimes committed, the places where these crimes were committed (streets, shops, apartments, etc..), historical trends in the area of crime and media coverage of crime that have made media.


Billing & Payment Updates - Rakuten LinkShare

Starting June 16, you’ll see a number of updates to the Publisher Dashboard Reports and Payment Options, outlined below.

Read: Rakuten Marketing Acquires DC Storm

Billing & Payment Updates - Rakuten LinkShare

Publisher Payment Reports:

* Want to see all outstanding invoices for a particular Advertiser?
- You can search invoices by Advertiser
* Want to see all invoices awaiting payment?
- Search invoices by Payment Status
* Bonus and VAT details are all in the Dashboard, no need to go to Synergy Analytics anymore!
* More visibility into payments that have been Held or Denied.
* Payments from Advertisers in Australia, France and Germany networks are now available in the Dashboard.
* Drill down to view payments, invoices and transactions all on the same page- no need to click back and forth anymore!

Payment Options Table on Publisher Help Center:

There are a few changes to the payment options that will affect certain publishers only. Please check the Payment Options table here for a preview of these changes and make note!

You can always contact Publisher Support if you have questions.


Tuesday, June 10, 2014

PlayStation TV: the smallest console will arrive this year for $99


PlayStation TV: the smallest console will arrive this year for $99


There has been talking about PlayStation TV for quite some time, but we can terminate the rumors. Sony has confirmed that  PlayStation  smallest of the story comes to Europe, Canada and the United States later this year and priced at $99/euros.

PlayStation is a TV set-top box capable of running games streaming from Sony's servers. You do not have a disk drive or storage. The basic console package costs $ 99. For 139 we can get with the device, a Dualshock controller, HDMI cable and an 8GB memory card game The Lego Movie.

Device connections include Ethernet, USB, and HDMI for connecting to the TV. PlayStation TV was introduced in Japan and PSVita TV, but there were no plans for commercialization outside the country to this day.


Science solutions to remember passwords



The days of storing your passwords are numbered. In a few years you can access your bank account online using an electronic tattoo on his arm or a pill that, once digested, disseminated password through the stomach wall. And prototypes exist.

Science solutions to remember passwords



Tattoos have elastic components such as sensors and an antenna that is internalized into the skin. The antenna transmits the password to an electronic reader when one comes in contact with a phone or computer. And the stomach-acid instead of battery acid-active pill.

This small device is designed to press a code that would be picked up by a sensor in a laptop shortly after leaving the esophagus.

The motivation for developing such strange technologies is a growing and widespread problem: existing authentication systems with which you enter online services are based on passwords. And these are not always up to the circumstances.

The Heartbleed mistake has highlighted the problem of insecure internet keys. Several technology companies are urging users to change their passwords, especially e-mail, file storage and electronic banking.

About 50,000 unique websites impersonate manage passwords every month, leading to online theft for an estimated $ 1,500 million per year total.

Easy To Remember And Steal

People also tend to choose easy to remember passwords i.e. easy to guess. Of the 32 million passwords revealed during a security violation, more than 290,000 were found to be '123456 ', according to Imperva, a security company in California.

A password containing six lowercase letters can be intercepted in a fraction of a second. But a long and complex, with 11 uppercase and lowercase letters randomly, numbers and special characters, it could take hundreds of years. The rule of passwords is simple: the more complex, more secure. But to expect that people will remember long and meaningless combinations, is unrealistic.

The problem is that people simply have too many passwords to remember, says Michael Barrett, chief information security of PayPal.

"When I talked to consumers 10 years ago, I said they had four or five usernames and passwords to remember. Now tell me who have 35 of those damn keys, "Barrett says.
A typical adult between 25 and 34 years old has 40 online accounts, according to a 2012 study.
Some companies are adding biometrics as a second authentication factor, according to microphones and cameras in smartphones to perform face recognition or voice, even iris scans.

However, biometrics has their own problems. Unlike passwords, you can change the face and voice prints no. If cyber criminals manage to get to a site and steal biometric information, this could be used forever to get into other accounts that rely on biometric authentication.

In any case, this is unlikely because the fingerprint data are typically combined with random data to create a biometric based on their fingerprint. So a hacker who gained access to a scan of your fingerprint will not necessarily be able to enter a biometrically secured site.

But there is a problem, even with two-factor authentication. While making their life more difficult for criminals, users do not like the extra hassle. "Consumers just want to buy things and expect the company to take care of security," says Barrett.


Be careful what you post on social networks



Be careful what you post on social networks


Why you should be careful on social networking sites?

In a study of TrenDgital (School of Communications at the Catholic University of Chile) from "How Social networks are changing the job search," conducted, revealing details as found companies are using social networks in the selection process.

The survey considered the views of managers and Human Resources staff of 802 companies.

It was established that 48% of companies used for selection process information found on social networks like Facebook or twitter and search engines like Google.

Besides that percentage 35% say they have rejected people for what they found on the net.
The reasons for rejections are from:

  1. Inappropriate postings or sexual nature,
  2. Bad comments about previous employers
  3. Discriminatory comments
  4. Inconsistencies between what he said and found your CV in the network,
  5. Negative comments from others about the candidate.
There is also the positive side, where 27% of respondents said they had been positively influenced the information you found a candidate on the internet or social networks.

In conclusion we have left that what you post on social networks or the internet say you can make it harder to find employment, so be careful what you post on social networks.


Swipe launches its Swipe Konnect 5.0 Fablet for Rs 8,999 in India

Low-cost manufacturer Swipe Telecom has launched the Swipe Konnect 5.0 smartphone in India for Rs 8,999.

Swipe launches its Swipe Konnect 5.0 Fablet for Rs 8,999 in India


You might not have heard the name Swipe before, but the company seems all set to create a name for itself with a 5-inch phablet which it claims is the lightest in the world.

On its rear surface, the Konnect 5.0 houses an 8MP camera that’s placed alongside a an LED flash. Moreover, on its front the Konnect 5.0 houses a 3.2MP webcam as well.

The phone comes with a 1950 mAh polymer-ion battery to ensure that the device is powered for a longer period of time.

“Swipe has always been ahead of the curve in terms of features offerings in Smartphone Fablets. We will cement our position as innovative maker of smart fablets with the launch of the Konnect 5.0.” He further added, “The recent venture capital funding from Kalaari Capital has helped the company in developing innovative features and its reach in the Indian market. Swipe raised Rs 30 crore in venture capital funding from Kalaari Capital in April this year”, said Shripal Gandhi, Founder & CEO, Swipe.

Swipe Telecom, headquartered in Palo Alto California, recently received a funding of Rs. 30 crore from Kalaari capital. The company also has plans to roll out 10 new devices under the Konnect series by the next quarter.

The USP of the phone is said to be its super slim body. The Swipe Konnect 5.0 is now available with a free screen-guard and a premium business navigator worth Rs. 1,499, absolutely free.

Specs at a glance:

  • Android 4.2.2 Jelly Bean
  • 1.3GHz quad core processor
  • 1GB RAM
  • 8GB storage, 32GB expandable
  • 5-inch qHD IPS touchscreen
  • 3.2MP front camera, 8MP rear snapper
  • Dual SIM support, 3G, Wi-Fi, Bluetooth 4.0, GPS
  • 1950mAh battery

The phablet is available in Black and white colors, with offering a free flip cover, screen guard.



Spice Retail Limited has unveiled Spice Stellar 360

Spice Stellar 360 is a 3G touch and type QWERTY phone and has been launched under the Stellar series of Spice.

Read: Spice Stellar 509 Android phone with full HD display Launched at Rs. 7,999

Spice Retail Limited has unveiled Spice Stellar 360


Spice Retail Limited has unveiled Spice Stellar 360

The smartphone also has a combination of touch-sensitive screen and a QWERTY interface and also features free BBM to BBM voice.

The dual-SIM smartphone runs Android Jelly Bean is powered by a 1.3 GHz dual-core processor, most likely made by MediaTek.

The phone also has a Mali 400 GPU for better gaming experience.

Other features include microSD slot for expansion (up to 32GB supported), 1,500mAh battery, Android 4.2, accelerometer and proximity sensor.

Like Apple's icloud storage system Spice has build up an online forum for its users to store its data online by accessing Spice Cloud that gives 2 GB free storage space.

The handset also comes with certain other fascinating features as well, such as Flip to Mute, Pop-up Play, Intelligent Answer, etc.

The smartphone has been priced at INR 4,799 and is now exclusively available at Saholic.com and Amazon.in.

The Spice Stellar Mi-360 seems to be a phone for touch and type lovers.


8 Key differences between Power Editor and Facebook Ads Manager

The Facebook AdsManager has come a long way. It is still considered as the basic platform ads, updated all the time. Custom audiences and conversion tracking pixels, which were unique to Power Editor, are now available in the Ads Manager.

Read: Google AdWords power tool: What is it and why use it in your campaigns

8 Key differences between Power Editor and Facebook Ads Manager

Usually Facebook debuts new features in Power Editor before they are available to all users. At this stage, I have already been tested and accepted, so you can be sure that will work in your business.

Then, what annoyed me to learn the functions of Power Editor? It is more complicated than the Ad Manager. Only works in Chrome. And it's just another tool that you have to learn.

But the big difference between Power Editor and Ads Manager is a VERY important: Power Editor is professional advertising platform.

Updated to 2014, here are the key differences between Power Editor and Ads Manager Facebook that really distinguish the Power Editor tool self.

1. New Features

Most updates are first published in Power Editor and not all arrive at the Ad Manager. As a professional Social Media Marketing, you work in an industry that is going at a fast pace and that has constant changes; most of the time, you do not have time to wait. You can leverage the latest features as they become available using Power Editor.

2. Category Partners

It is almost a law that the more segmented marketing is an ad, the more effective it is. This is the thrill of the categories Partners. Now you can target based on buying behavior offline, to have a broader view of your prospects. Until late last year, had over 1,000 categories to choose from.

Do you sell real estate? Segment categories for owners of sports cars or luxury hotel guests. Are you in the budget sector of the industry department store? Segments to have twenty years and they are in the category of unemployed workers.

3. Similar Hearings

If you have a good client list, why not have another? With similar audience, you can get a very similar list that you already have, which means that, comparatively, the public will be more receptive to your marketing efforts. There are two audiences for the price of one!

4. Publications invisible (Dark posts)

If you do not have time to publish content and then make an announcement in the Ad Manager, then consider Power Editor to eliminate the middleman. You can write Publishing Power Interface Editor, and deploy it as an ad - all on the same platform.


5. Targeting devices

With the Ad Manager, you can choose whether your ads are shown in the right column or in the news section. But perhaps not enough.

Maybe your website can not see very well on mobile devices, so that only users prefer Desktop to see. Instead, you have a message that is relevant only to those in your mobile device, so it makes sense that it is only those who have mobile to see. Even if you want to be more specific, you can select only users with iOS devices can see your ad. Editor Power can make it possible.

6. Edition by blocks

When you have a wide range of ads or ad groups, and want to modify ... can take a long time. Unless you were able to modify per block. Just dial you want to update and the changes you make apply to all of them - at one time.


7. Bulk Import

Along the editing block, bulk import gives you the opportunity to make your ads configurations in an Excel document and then import it. Large amounts of ads no longer have to be a nightmare.


8. Conversion Tracking

If you do not measure investment Social Media Marketing, you should not do this. Thanks to the conversion tracking pixels Facebook gives you the possibility to measure if achieved (or not) the objectives of your business through ads on Facebook. However, are slightly different in Power Editor.

Whereas in the Ad Manager only they will allow to monitor a single goal - for example how many download had an e-book - Power Editor allows you to track the progress of several objectives. And when you have multiple calls to action, the difference is very important.



Although Power Editor is widely recommended, know that not everyone believes you have to always use it. After all, you must do what is best for your business, and that decision starts with knowing differentiate the two platforms.

Facebook updates are very frequent, so some of these points may change over time; however, the general rule will prevail: Power Editor is designed for extensive use professional, while the Ad Manager is quick and easy.


Monday, June 9, 2014

iPhone 6 Rumors: Leaked Photos shows 4.7-inch and 5.5-inch cases

There are rumors that the company will introduce a 4.7-inch device this September and put a gap of a few weeks or months before letting out a 5.5-inch model.

iPhone 6 Rumors: Leaked Photos shows 4.7-inch and 5.5-inch cases



The smartphones would be, by far, the largest iPhones ever released by the Cupertino-based tech giant.

Curved, metal, and familiar, this may just be actual production photos of the new iPhone.

The power button is on the right edge of the case, which means that Apple has decided to change the position of the button from its current position for easier one hand access.

Earlier, pictures of a similar frame appeared on the Chinese microblogging site Weibo. The images were reportedly clicked at a Foxconn testing facility.

We have no clue what Apple is up to here, but it clearly seems that the company will indeed be adding new ways to keep track of notifications with the upcoming iPhone 6.

Other rumoured features of the next-generation iPhone include health-centred apps, 13MP camera, solar charging, scratch-resistant sapphire screen and faster Wi-Fi.

If that’s accurate then the iPhone 6 could be launched alongside the much rumoured iWatch.

The leaked case also looks very much like the dummy that  leaked showing a thinner look, which in a way consolidates the rumours of a thinner and lighter 2mm battery inside the pack.

The images are very high quality for a leaked image and show a lot of detail, which gives weight to the possibility that these pictures are real. Ultimately, we will just have to wait until September to find out.




Toshiba Encore 7 Budget Windows 8.1 Tablet Launched at Computex 2014

Toshiba, expanding its range of Windows tablet PCs, had launched two new Windows 8.1 tablets in the Encore 2 range in late May. However, the Japanese manufacturer had another Windows 8.1 tablet, the Toshiba  Encore 7, to showcase at Computex 2014.

Toshiba Encore 7 Budget Windows 8.1 Tablet Launched at Computex 2014



The Encore 7 tablet comes with a 7-inch display with 1024x600 pixels resolution and runs over Windows 8.1 OS. It is equipped with a 1.3 GHz quad-core Intel Atom Z3735 processor, 1GB RAM, has 16GB inbuilt storage that can be expanded, and front camera (unspecified megapixels).

Although, other specs of the Encore 7 are missing at the moment, with this tablet Toshiba is bringing in the battle between Windows 8.1 and Android in a wide tablet arena.

Toshiba Encore 7 will be made available soon but the exact date of launching and pricing details are not yet revealed by the company.

The Toshiba Encore 7 happens to be co-developed by the likes of Microsoft and Toshiba, not to mention having enlisted the close collaboration of Intel, Goodix and AMI.

The Encore 7 isn't actually the first such device we've seen (Panasonic has a 7-inch Toughpad, and some smaller brands have had a go too), but it's likely to be one of the first to go mainstream, especially if it can score a budget price tag.

The Toshiba Encore 7 is as the name would suggest, a 7-inch tablet, but there’s something unique about it.


Sunday, June 8, 2014

Moto X 64GB goes official with “try before you buy” program in US at $449

Motorola has officially confirmed to launch 64 GB variant of Moto X flagship smartphone in US for $449.

Moto X 64GB goes official with “try before you buy” program in US at $449



Interestingly, the company has also launched a 'try then buy' program for the Moto X, which entitles customers to try the smartphone for two weeks before making a purchase, Android Central reports.

Motorola's flagship smartphone also has two more special utility cores - one natural language processor core and a contextual processor core.

In the US market, only the 16 and 32GB variants of Moto X are available at present.

Motorola said in a statement that the price of 64GB variant will be $449. The 16 and 32GB variants will cost $349 and $399, respectively.

Motorola’s not kidding about the limited time deal though… the promotion runs from 11:00 PM Central time on Sunday, 6/8 through 11:00PM CT on Monday, 6/9. You get just one day to sign up.

Bottom-line, if you’ve been thinking about getting the Moto X, now could be the perfect time to do it.




Google AdWords power tool: What is it and why use it in your campaigns

Google AdWords power tool: What is it and why use it in your campaigns



Have you already tried the Google AdWords power tool? If you do not know what I offer: AdWords power tool is a free application that can work on large campaigns positioning SEM efficiently (I download it here).

Your main advantage? While that can work without being connected to the Internet for my differential aspect of Google AdWords power tool is offering the possibility of performing large-scale changes and simply.

If you have ever committed a fundamental error in all your campaigns (e.g., an error in all the URLs of the ads) and you wanted to make changes using Google AdWords power tool you will know what I'm talking about: is a Chinese work, heavy and cumbersome.

However, the task is simplified editor (much). At this point, the inevitable question is:

What can I do with Google Adwords power tool? What is me?

  • First, this tool allows you to clone campaigns, ad groups, ads or creating a basis on which we make only small changes to create new campaigns. Thus, when we want to create dozens of campaigns but with little variation between them greatly simplifies the task
  • Similarly, this tool allows you to move ads and ad groups. Have you created an ad group in a campaign that did not belong? The solution is reduced to a simple "cut" - "paste"
  • Google Adwords power tool lets you change match types massively
  • It also allows large-scale changes in areas such as URL, display URL, the title or description of ads
  • Google AdWords power tool allows you to work offline. Just you need internet to download the campaign and to make it up completely modified but fieldwork can do it offline. Similarly, the changes will not go making any consequence until we do not press the "Publish"

My first steps: Guide Google AdWords power tool

Well, as always, the first step is to download the application: go to this URL http://www.google.com/intl/en/adwordseditor/ and follow the installation steps. Since it is a very practical application (and therefore very difficult to explain its operation through text and images) do better than Google's own video to explain the operation of this tool.



Therefore, and although initially cost you adapt to the use of this tool, I recommend you learn to manage Google Adwords Editor, you will appreciate the difference.

And you ... Would you add something more to this article? Tell us about it!


Saturday, June 7, 2014

Writing techniques: How to prepare SEO oriented content?

Writing techniques: How to prepare SEO oriented content?


Content is King. We have talked a lot lately about the advantages and benefits of content marketing strategies but, however, if we are not able to optimize the SEO of our content, they will never succeed in reaching their full potential.

Read: 
STEPS TO CHOOSE THE RIGHT SEO COMPANY

Because the items can add value, be viral, succeed in social networks and can even afford to get conversions... but if we do not prepare oriented SEO articles all profits will be ephemeral.

Caring for our SEO content marketing strategy is essential for the results endure over time. Thus, our items will get attract qualified traffic to our website incrementally maintaining the profitability of our content in the long run.

And not all content is text: in our content marketing strategy must learn to also optimize the SEO of our images and our videos... we start?

Optimizing SEO for our items

If we are to base our marketing strategy contained in the articles we will have to learn to optimize the SEO of our texts.

1. Start with a keyword research

The search and selection of keywords is essential to optimize the SEO of our content. As one of our objectives is to position items to get progressively drive traffic, keyword selection is a critical step since commit other content optimization.

We are interested to choose those terms for maximum search volume with the lowest level of competition. Want to learn more about this topic?

2. The length of the article

If we want to position our content in the search results text should have an area greater than 500 words on average.

Obviously, not all pages or for all topics you can write 500 words. Depend on our judgment to choose the appropriate extension taking into account that the longer the items are usually better positioned.

3. Not everything is quantity: the importance of quality

Copywriting is essential in positioning the SEO of our content. Therefore, preparing grammatically correct text without spelling is a must.

Similarly, we must strive for our content are attractive, trendsetting and value to the end user.

4. On Page Optimization

Now is when the real work begins of our content SEO optimization.

The first thing we need to optimize is the title of our articles. Among other functions, the title attribute is the result that Google displays in most cases (not always) in the search results... and here lies much of its importance.

On the other hand, search engines use the title to learn the content of the page, so you have to include your main keywords.

We must not forget that this attribute must have a lower extension to 60-65 characters because search engines will cut the remaining characters in their results generating quite asymmetric effect. Therefore, and in conclusion, to optimize the title we must consider that:

  • Its size must be less than 60-65 characters
  • It should contain the main keyword to position
  • It should be attractive for the user to click on the search result
  • It has to be descriptive of the page content
It is also important to optimize the Meta description. As the title, this attribute is used by search engines in their results so its optimization also helps to increase the CTR. Its size can be up to 160 characters so we optimize this tag to provide information that could not be supplied in the title. Want to optimize your descriptions? Note that:

  • Its size does not exceed 160 characters
  • Content main keyword to position and possibly the secondary keyword (if any)
  • Be descriptive of the content of the page, providing the most relevant information
  • Be attractive (can include a call to action) to optimize our CTR
The semantic density is essential when positioning the SEO of our content. In this regard, it should include your keyword and variations in density between 2% and 5%. Why the range? Percentages below 2% do not highlight the term of the remaining terms include semantics while more than 5% density can be considered as optimization.

But remember that not only writing to Google: we also write for the user. Therefore (and in order to gain naturally) should not be used alone to position the keywords but also synonyms and variations thereof.

The URLs must be friendly to users   and search engines. What does this mean? In addition to containing the keywords must submit letters, numbers and hyphens only. And we must not only look at the positioning: semantic URLs are much easier to remember for the user and provide information on the content of the website.

Following the SEO of our content, we send a sitemap to major search engines to help them navigate our website (allowing them more easily to our content). Because not only is the text content should generate and send a sitemap for images and videos others.
Continuing with the previous point, if we want our content get lasting results over time not only have to strive to optimize our SEO articles and video should also be optimized.

SEO for images

Images are neglected in the eternal themes of content. However, not only optimize allow us to capture traffic through the same, it will also enable us to reinforce the position of the rest of our content. Therefore we should pay attention to:

  • The file name of the image itself. By default the images are generated with no semantic file names. However, you can edit this name to include keywords to position telling search engines about the content of the same
  • Similarly, we can include the keywords in the image title. This title also should be descriptive of the content of the image and as descriptive as possible
  • As for the alt tag description, it is the most important factor to enhance the SEO element of our images. Therefore, given that search engines use this attribute to obtain information from the image, you need to be as descriptive as possible
  • The content surrounding the image itself also provides information to the search engines on the subject of it, so we must pay special attention and the image is contextualized
  • The size is also important since heavy images will adversely impact the SEO positioning our content
  • Regarding the format, the most recommended if you want to optimize the SEO of our content is. Jpg,. Png and. Gif
  • And do not forget to send a picture sitemap to major search engines as mentioned above.

SEO for videos

The future is video. This format is increasingly being used by users and, therefore, is highly valued by search engines. Therefore, if you spread content through YouTube or any other video site, there are a number of SEO optimization factors that can not disregard.

1. Again the title of the video is one of the most important parts because, besides helping in positioning, the title will be displayed in both the portal and Google itself. Try to make it attractive, descriptive of the content and of course... It includes the key word!
2. The video description is also important. Especially reviews the first two lines of description because it will be displayed on the results of the goal and those of Google. In addition, if you want to link one of your pages, this is the section in which to place the link.

3. Transcribe the video including the main keywords will help you improve the SEO of your video.
4. And finally, tag the video with those terms that you want to find the user


Have you taken note? Would you add anything else? The comments section is all yours!